Creating the Perfect Social Media Plan, for YOU!

Social media for many can be confusing, overbearing, and often finds itself as a neglected tool in marketing. We see this most often when people try and fit themselves into a one-size-fits-all social media solution. If you are ready to start out this year with you running your social media instead of it running you, we are here and ready to help!


Think about your social media plan like a birthday party invitation. Silly, maybe? Does it work? We hope, LOL. When you are considering planning out your social media think about the following things: who, what, when, where, why and sometimes how?


Who are you posting for?

If you are posting on social media just to put something out there, and yes, we have all been there, you are wasting the opportunity to connect with your fans and also running the risk of driving them away. Make sure when you are posting you are posting with a purpose. If there is no audience in mind for your post, don't post it. If you cannot think of a single type of person that may find your post useful or entertaining it is the equivalent of social media junk mail. When creating or selecting a pre-made template, have an audience in mind.


Remember, you very well may have multiple types of audiences following your page. You could have friends, family, fellow agents, competitors, potential clients, first time home buyers, people who are ready to downsize, the list goes on and on. Sometimes you may have a post that hits multiple groups (these are often the most successful) other times it may just be a few. Both are important in their own right. You do not want to leave a certain type feeling neglected or like maybe you aren't the right expert for them. Just keep this in mind as you create your content.


What are you posting?

Do you like to post videos, text, images, links, blogs, or any other type of media? It's okay to not check every box but knowing what types of media you like to share is a great place to start. Also consider the following categories when deciding what type of content to post.


Business - Just Listed, Just Sold, Coming Soon, Price Adjustments, Open Houses, Awards, Leadership Status, Testimonials and More

Business Resources - Tools & Services you can Offer, Terms & Definitions, Buyers & Sellers Tips & Tricks, and other Home, Mortgage, Loan, and real estate centered content

Holidays - Major Holidays, Holidays you personally acknowledge or celebrate, National Days & Months

Community Resources - Schedules, Lists, Guides, Local Holidays, Local Shopping and Adventures and more